Insight
Most system projects that go wrong were never clearly agreed. People agreed to buy something, but not on what it was for, how they would recognize success, or what they would give up to get it.
Before anyone picks software, the people who will decide should agree three things in plain words: what needs to improve, why it matters now, and how everyone will know it has worked. Written down, those three answers settle more arguments later than any requirements document.
That is why your CORE report starts with your own words, and why our first conversation is about the business rather than the software.
Sound familiar? Tell Brad about your business, and we'll start from what you've just read.